I first published this article in Jewish Telegraphic Agency on April 22, 2005
BERKELEY, Calif., Apr. 21 (JTA) –
For thousands of years, when storks flew overhead on their way back from Israel, Ethiopian Jews would turn their faces toward the sky and chant, “Shmella, shmella, agarachin Yerusalem behena” — Amharic for “Stork, stork,...
I first published this article in Jewish Telegraphic Agency on Aug 12, 2005
TEL AVIV, Aug. 11 (JTA) –
Ibtisam Mahamid is wearing a long salmon-colored dress, a white head covering and a soft pink scarf adorned with shiny circles, embroidery and fringes. She kneels comfortably on the ground, speaking to a crowd about why Muslim law requires women to be...
I first published this article in Jewish Telegraphic Agency on Jan 9, 2006
TEL AVIV, Jan. 9 (JTA) – It was early evening on Ma´ze Street in central Tel Aviv, and drivers were impatiently honking at the small white car stalled in the middle of the street. A young Ethiopian couple was peering out of the car in excitement, watching the outdoor photo shoot...
I first published this article in Jewish Telgraphic Agency, on March 24, 2006
SAN FRANCISCO, Mar. 23 (JTA) –
As part of his one-man theatrical comedy, “It Sounds Better in Amharic,” Israeli actor Yossi Vassa recounted scenes from his youth in Uzava, the northern Ethiopian village where he was raised. “Children would run through lush meadows...
In honor of Thanksgiving, I am offering a 10% discount on my branding, platform-building, content development, social media campaign management, public relations management, and writing/editing services, as well as $100 off my website development and book publishing services. This offer is good on all services purchased no later than Friday November 25....
I’m going to tell it to you straight: No editor or producer gives a rat’s ass if you’re presenting your precious new book at the last remaining book store on the planet. That is not a newsworthy event. But if you join forces with a local organization, and you create a servicey type program, you can assemble a newsworthy event that will secure media...
Writers often think that book promotion starts once the book is published. In fact, the book is a dead duck in the water once it’s already come out – with the exception of made-for-media event news hooks, which I will discuss in another post. For effective publicity, you need to start pitching media four to six months before the release date, in...
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Loolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.
