Blog

Need Help But On a Budget? Hire an Intern.

This article was first published on March 4, 2016 in The Huffington Post Summer is around the corner, and there are a plethora of super intelligent and passionate students looking for free work opportunities. If you’re in need of another hand on deck, but you don’t have the budget to hire an employee, consider hiring [...]

By |2020-10-24T00:21:20+00:00October 24th, 2020|Public Relations|2 Comments

Expand Your Media Reach

This article was first published in The Huffington Post, on February 16, 2016 Just because you’re in the field of holistic health does not mean you need to stay sequestered in holistic health media, or even in health media. By thinking expansively and creatively about who you are, what you do, and whom you serve, [...]

By |2020-10-23T20:25:56+00:00October 23rd, 2020|Public Relations|1 Comment

Marketing for Renaissance Types

This article was first published in The Huffington Post on February 9, 2017 Conventional marketing wisdom has it that if you wear multiple hats, you have to choose one of them and focus on it exclusively, so as to run an effective marketing campaign. I disagree. I see that approach as cutting off a vital [...]

By |2020-10-23T19:45:37+00:00October 23rd, 2020|Public Relations|1 Comment

Get into Top Media

This article was first published in The Huffington Post on January 22, 2016. The core principle of getting into top media is this: It’s a methodical, holistic, step-by-step process. While top media outlets occasionally feature “newbies,” ie, those not previously featured in other media outlets, they primarily look for individuals who already have established themselves [...]

By |2020-10-23T19:42:02+00:00October 23rd, 2020|Public Relations|0 Comments

5 Steps to Becoming a Recognized Thought Leader

This article was first published in The Huffington Post, on 5-9-14 Sales and status are inter-related but not the same thing; you can turn a pretty profit while remaining obscure. To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as [...]

By |2020-10-22T03:47:29+00:00October 22nd, 2020|Public Relations|1 Comment

Music Video Storyboard for “Cancer Is My Engine”

My band, Iraqis in Pajamas, has been shooting the music video for our song, "Cancer Is My Engine" (click link for song and back story) - the production of which was funded by the Lloyd Symington Foundation, with the fiscal sponsorship of nonprofit Healing Journeys. Here's the storyboard. The photos in this post are from [...]

By |2020-11-01T02:40:19+00:00September 24th, 2020|Songs|1 Comment

Desire

**This article first appeared in Moxie magazine in 1999.** I waltzed into the crowded Elat kosher market just two hours before doors closed for Passover. It had been years since I lived in Los Angeles or New York, and I had forgotten the feeling of being able to buy everything within my grasp. With the [...]

By |2020-07-05T08:09:53+00:00July 5th, 2020|Uncategorized|0 Comments