Hi, I'm Loolwa Khazzoom, a public relations manager for wellness practitioners and visionaries with positive impact. I offer a holistic approach to media, marketing, and PR and can help you become a nationally-recognized expert.
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Portfolio

Mainstream media exposure is critical. It provides invaluable endorsement, leads to prestigious speaking engagements and lucrative book deals, opens the door to relationships with industry VIPs, and otherwise establishes you as an expert. I have placed clients in, written for, and been featured in top media outlets. Here are samples of my work.
Preview - Portfolio

Drug-Free Remedies for Chronic Pain

This cover story for AARP magazine explores complementary and alternative medicine for natural pain relief — including movement-based therapies such as yoga; mind-body medicine such as guided imagery; nutritional and herbal remedies such as Omega-3 supplements; energy healing such as tai chi; physical manipulation such as massage; and lifestyle changes...
Preview - Drug-Free Remedies for Chronic Pain

Heck on Wheels

This Washington Post story offers my first-person account of a three-month stint in a wheelchair, including a cross-country book tour. Through this journey and article, I learned about and shared some of the trials, tribulations, and triumphs affecting millions of Americans with disabilities, who struggle with accessibility issues day-in and day-out. ...
Preview - Heck on Wheels

Miri Ben-Ari Takes Hip-Hop Violin to the Top

You don’t expect to find a totally instrumental, violin-dominated single in the Top Twenty on Billboard’s Hot Singles chart. But “Symphony of Brotherhood,” the new single from Miri Ben-Ari (a.k.a. the Hip-Hop Violinist), is just that. This article catches up with Ben-Ari during a transitional moment in her career. ...
Preview - Miri Ben-Ari Takes Hip-Hop Violin to the Top

Can a 60-year-old drug cure obesity?

With more than 300 million obese people in the world, it’s no surprise that prescription weight-loss drugs alone are a $600 million market, or that those drugs rarely work well. But an Israeli physician may have stumbled on a pill that treats obesity without side effects. This article explores the back story and financial implications of this discovery. ...
Preview - Can a 60-year-old drug cure obesity?

Expats return aids Israel biotech

Israel’s influx of repatriates from around the world brings elite international experience to Israeli biotech, turning the industry into an alluring foreign investment. This article gets behind the scenes with leading Israeli biotech companies and investigates the financial impact new leadership is making on the global biotech marketplace. ...
Preview - Expats return aids Israel biotech

Leading the Charge for the Morning-After Pill

Though the Food and Drug Administration’s official rejection stated that the morning-after pill had not been tested on enough girls under 16, reproductive-rights organizations and activists — including Annie Tummino of Middleborough, MA — assert that the real reason the FDA rejected over-the-counter status was pressure from the Bush administration....
Preview - Leading the Charge for the Morning-After Pill

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Services

Loolwa Khazzoom is a public relations manager specializing in holistic media, holistic marketing, holistic public relations, and holistic promotions. Her services include branding and messaging development, image and communications management, website content development and optimization, social media management, traditional media campaign management, book development, and in-house writing and editing.

Testimonials

I have worked with Loolwa for the past six months, reworking my brand and launching what I hope will become a new movement: Slow Medicine – the reintegration of the heart and art of medicine, bringing to bear the genuine and deep healing that we need so desperately now. Indeed, this is an ambitious project. But it was Loolwa who recognized and embraced its potential, applying her great intelligence and experience to get the platform established in such a short time. Not only does she possess all the skills required, but she is tenacious and passionate about the work – which together are essential elements in such a campaign. Very few people get so far on their own. There is usually a team behind the effort, and teams need leaders. Loolwa is just that. As a result of her great sensitivity and compassion, she is an outstanding leader, and it is a pleasure to work with her. Combined with her disciplined organization, she is remarkably effective. I am grateful.

Michael Finkelstein, MD
The Slow Medicine Doctor