This article was first published on March 14, 2016, in The Huffington Post. Over the past month, I have fielded numerous inquiries about book development and promotion, so I figured it would be helpful to share with you my tips for both. In this first installment, I’ll focus on the starting point question of whether [...]
This article was first published on March 4, 2016 in The Huffington Post Summer is around the corner, and there are a plethora of super intelligent and passionate students looking for free work opportunities. If you’re in need of another hand on deck, but you don’t have the budget to hire an employee, consider hiring [...]
This article was first published in The Huffington Post, on February 16, 2016 Just because you’re in the field of holistic health does not mean you need to stay sequestered in holistic health media, or even in health media. By thinking expansively and creatively about who you are, what you do, and whom you serve, [...]
This article was first published in The Huffington Post on February 9, 2017 Conventional marketing wisdom has it that if you wear multiple hats, you have to choose one of them and focus on it exclusively, so as to run an effective marketing campaign. I disagree. I see that approach as cutting off a vital [...]
This article was first published in The Huffington Post on January 22, 2016. The core principle of getting into top media is this: It’s a methodical, holistic, step-by-step process. While top media outlets occasionally feature “newbies,” ie, those not previously featured in other media outlets, they primarily look for individuals who already have established themselves [...]
This article was first published in The Huffington Post, on 5-9-14 Sales and status are inter-related but not the same thing; you can turn a pretty profit while remaining obscure. To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as [...]
This article was first published in The Huffington Post, on 2-25-14 Waiting for my computer to get fixed at a local electronics store recently, I killed time by wandering around and checking out the merchandise. Amidst a display of cool gadgets in the front of the store, I saw a box of SodaStream, a water-carbonating [...]
My band, Iraqis in Pajamas, has been shooting the music video for our song, "Cancer Is My Engine" (click link for song and back story) - the production of which was funded by the Lloyd Symington Foundation, with the fiscal sponsorship of nonprofit Healing Journeys. Here's the storyboard. The photos in this post are from [...]
My band, Iraqis in Pajamas, is filming the music video for our song, “Cancer Is My Engine.” Click here for song music, lyrics, and back story. We’ll be filming scenes with extras on Sept 3 and filming with the band only on Sept 4, in the greater Seattle area. We need extras for drumming, dancing, [...]
**This article first appeared in Moxie magazine in 1999.** I waltzed into the crowded Elat kosher market just two hours before doors closed for Passover. It had been years since I lived in Los Angeles or New York, and I had forgotten the feeling of being able to buy everything within my grasp. With the [...]
