This article was first published on March 14, 2016, in The Huffington Post. Over the past month, I have fielded numerous inquiries about book development and promotion, so I figured it would be helpful to share with you my tips for both. In this first installment, I’ll focus on the starting point question of whether [...]
This article was first published on March 4, 2016 in The Huffington Post Summer is around the corner, and there are a plethora of super intelligent and passionate students looking for free work opportunities. If you’re in need of another hand on deck, but you don’t have the budget to hire an employee, consider hiring [...]
This article was first published in The Huffington Post, on February 16, 2016 Just because you’re in the field of holistic health does not mean you need to stay sequestered in holistic health media, or even in health media. By thinking expansively and creatively about who you are, what you do, and whom you serve, [...]
This article was first published in The Huffington Post on February 9, 2017 Conventional marketing wisdom has it that if you wear multiple hats, you have to choose one of them and focus on it exclusively, so as to run an effective marketing campaign. I disagree. I see that approach as cutting off a vital [...]
This article was first published in The Huffington Post on January 22, 2016. The core principle of getting into top media is this: It’s a methodical, holistic, step-by-step process. While top media outlets occasionally feature “newbies,” ie, those not previously featured in other media outlets, they primarily look for individuals who already have established themselves [...]
This article was first published in The Huffington Post, on 5-9-14 Sales and status are inter-related but not the same thing; you can turn a pretty profit while remaining obscure. To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as [...]
This article was first published in The Huffington Post, on 2-25-14 Waiting for my computer to get fixed at a local electronics store recently, I killed time by wandering around and checking out the merchandise. Amidst a display of cool gadgets in the front of the store, I saw a box of SodaStream, a water-carbonating [...]
