In reaching for the summit of our vision, we entrepreneurs (especially the ambitious ones) commonly speed-walk through or altogether ignore the triad of business basics: brand, target audience, and message. We think we’ve got it covered already (been-there-done-that, snooze, move on people) or we think it’s not all that important to begin with (we’re visionaries! pioneers! game-changers! we’ve got a world to save!) And so we inadvertently build a shoddy foundation for our all-too-important work – ultimately leading to our marketing efforts falling flat.
In this on-demand teleseminar for game-changing entrepreneurs and business leaders, you will learn how to assemble the building blocks of a successful marketing campaign — zeroing in on what you offer, why you do it, who you serve, how your work is different enough to be life-altering, how it’s similar enough not to scare the little children, and how to communicate about it all in a way that is understood even by adults who were popular in middle school.
You want the limelight? Brace yourselves, people; it’s show time!
In this program, you will receive step-by-step guidance from two successful business and marketing experts who have been in your shoes and know just how to polish them; you will engage in key exercises that help you apply the principles to your own business; and you will hear participants from the live call discuss the principles and get hands-on coaching from said experts. You will walk away with clarity on, skills for, and a DIY (do-it-yourself) attitude about the 3 steps to building a successful media, marketing, and public relations campaign.
This program is on-demand. Download the file and listen at your leisure, in your mismatched pajamas and fuzzy pink slippers!
Registration: 3 Steps to Game-Changing Marketing