Here’s what you need to know about blog posts and articles:

1. Accessibility
   As a general rule, once you are brought on board as a regular blogger at a given outlet, you are able to post content without having to go through the editorial process – meaning you can spend more time writing and less time thinking about how to “spin” an article so that it will get accepted and published. To the contrary, you have to pitch each magazine and newspaper article fresh – unless you’re a columnist, and even then, your articles will still be subject to the editorial process. Especially in the case of mainstream outlets and in the case of writers with “radical” ideas, you may end up spending copious amounts of time packaging your articles so that they are digestible to the masses, instead of just writing and publishing what you think.
2. Promotion
   The genius of blogs like The Huffington Post is that their platform overall is very mainstream, ranking one of the top news and media outlets, with tens of millions of unique visitors per month. Their promotion, however, is driven by their bloggers – each one personally invested […]

I started my career in media, marketing, and PR when I was 17 years old, a senior in high school, creating an activist response to the pending budget cuts to education in California. Read the story about Save Our Schools, and its foray into top media, for more details. Over the years, as my work morphed into activism and education on various matters, I discovered that I had an unusual talent for getting issues into media – in particular, for getting media interested in matters it previously had ignored. One thing led to another, as it goes in life, and I ended up working as a journalist and a publicist, in turn.

Today I am returning to my activism and education roots, by expanding my business from private PR services to online courses, both live and on-demand, in which I am teaching a DIY (do it yourself) approach to everything I do for my private PR clients. I am passionate about teaching, in particular, in guiding people on how to manipulate the heck out of the system and leverage everything at our disposal, to make the world a better, brighter place.

For those […]