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4 Basic Principles of a Successful Mobile Marketing Strategy
This article was first published in The Huffington Post, on 2-25-14
Waiting for my computer to get fixed at a local electronics store recently, I killed time by wandering around and checking out the merchandise. Amidst a display of cool gadgets in the front of the store, I saw a box of SodaStream, a water-carbonating device. As I read the copy on the box, I got my first taste of how mobile phones are changing the world of marketing: The packaging invited me to whip out my smartphone and take a photo of a certain enclosed area, following which my phone would play a video of how the bubbly contraption worked.
In a flash, I understood how mobile devices take branding and marketing to a whole other level of business-consumer interaction.
Now I am the first to admit that I have been living under a mobile devices rock, out in the hi-tech desert somewhere. It was entirely intentional, mind you: In a world of incessant interaction, I like to have me a little peace & quiet, making a smartphone seem like a dumb idea. Any […]
Music Video Storyboard for “Cancer Is My Engine”
My band, Iraqis in Pajamas, has been shooting the music video for our song, “Cancer Is My Engine” (click link for song and back story) – the production of which was funded by the Lloyd Symington Foundation, with the fiscal sponsorship of nonprofit Healing Journeys. Here’s the storyboard. The photos in this post are from the filming of the drumming circle in the forest, and they were taken by the illustrious Ailisa Newhall, a musician herself!
It starts with me standing on a cliff, in a purple dress, overlooking an expansive water view, singing acapella the opening line of the song, “Cancer is my engine.” As I sing it, a beautiful purple candle is lit by my voice. Suddenly, as the bass, drums, and guitar start playing, I am transported to a forest, where I am searching in the dark with the light of that candle.
Drummers, Dancers, and Actors Needed for Music Video on Healing from Cancer through Music
My band, Iraqis in Pajamas, is filming the music video for our song, “Cancer Is My Engine.” Click here for song music, lyrics, and back story. We’ll be filming scenes with extras on Sept 3 and filming with the band only on Sept 4, in the greater Seattle area. We need extras for drumming, dancing, and acting out a chasing scene. Here is the current storyboard for the music video. Please contact me if you are or you know someone who might be interested in participating.
- Opens with Loolwa in dark forest, eyes closed, holding candle tight – image of faith – sings words, “Cancer Is My Engine,” words magically light the candle.
- Loolwa begins walking through forest with candle in front of her – walk of faith
- Cut to drumming circle (incorporating social distancing, shooting at separate times, doing composite footage so it looks like one cohesive circle).
- Cut to doctor, surgeon, insurance reps who appear and start chasing Loolwa. She starts running, deep into the forest, away from them.
