Let’s say you just wrote a book on how you lost 50 pounds by going vegan. Join forces with your local vegan restaurant, and get a few people to co-present with you:

• the restaurant chef, who will talk about fab vegan recipes and offer cooking samples
• an integrative medicine practitioner who will talk about how you can manage or eliminate a cholesterol problem and other ailments, by going vegan
• a local organic farm representative, who can talk about “the box,” organic farms, and other options for bulking up on fruits and veggies
• a jazz trio to round out the evening with some awesome music while people munch on vegan goodies.

You can, of course, charge for the event, to cover costs. In addition, get some relevant local groups, or local chapters of national groups, to co-sponsor the event. In this case, local chapters of the American Heart Association and Physicians Committee for Responsible Medicine, along with a local Meetup.com vegan group, would do the trick. Co-sponsoring with these organizations makes the event more relevant to your local community, and therefore, of greater interest to local media.

While there is never any guarantee of what editors and producers will go for, this kind of an event follows the formula for what will get their attention.

1. Strong Communication Skills

A successful writer is able to express ideas clearly and succinctly, in a way that is compelling to readers. Reflect on your personal life: When you communicate with others, how well do they understand and how interested do they seem in what you’re saying? If you might need help in this area, consider taking a communications class at your local university or enrolling in a group like Toastmasters. (Their informal, fun, and supportive gatherings are ideal for improving self-expression.)

2. Strong Writing Skills

Remember the computer program manual that was super easy to follow, even though you develop hives at the thought of anything technical? Know that book you couldn’t put down all night, even though you had to be up and out the door in four more hours? That’s how you want to write. If you’re not there yet, check out local community colleges for affordable writing programs; attend writing retreats tailored to improving your craft, search the web for online writing classes, and seek out local writing support groups.

3. Strong Research Skills

Whether you’re investigating a story for a magazine article, sifting through medical studies for a health pamphlet, or getting to know software for a technical manual, you’ll need to do background research before writing any content. If you were educated in one of those grueling universities with research-intensive papers assigned, like, nine times a day, it’s probably safe to say you’ve got research skills happily tucked under your belt. For the rest of you out there, take a peek at these basic research tips, and revisit resources listed in #2 — with a focus on honing your research skills.

4. Strong Inter-Personal Skills

Perhaps you’re all set to become an anti-social, cranky writer like me. Here’s the thing: You will have interact with humans. So make sure you’re up for a little face-to-face or ear-to-ear — most notably, with editors, organizational managers, and people you’re interviewing. Here are some quick tips for turning on your inner charm. If you need help overcoming shyness, consider the possibilities mentioned in #1.

5. Strong Organizational Skills

As a freelancer, you’ll need to organize your ideas, proposals, assignments, and a host of other things. If, like me, you’ve got that mad professor, disheveled thing going on, breathe easy: Not only can you get trained in developing organizational skills, but you can hire other people to keep it all together thing for you. Don’t have a big enough budget for hired help? I hire through the organized expatriate English-speaking community in Israel, where there are solid candidates, and $10/hour is decent salary for admin work. (Most work is virtual nowadays at any rate, so it’s all very 21c). Post on Taanglo and Janglo to find qualified English speakers.