Category: Writing and Editing Tips

How to Attract Local and National Media

February 20, 2012 Leave a Comment
In late February, I’ll be the featured guest for an upcoming teleseminar that might interest you: “How to Attract Local and National Media.” Click the link to get directed to the website with details and registration.


Thanksgiving Special on Media, Marketing, and PR Services

November 18, 2011 Leave a Comment
In honor of Thanksgiving, I am offering a 10% discount on my branding, platform-building, content development, social media campaign management, public relations management, and writing/editing services, as well as $100 off my website development and book publishing services. This offer is good on all services purchased no later than Friday November 25....


Generate Media Interest by Turning Your Book Release into a Community Event

October 31, 2011 Leave a Comment
I’m going to tell it to you straight: No editor or producer gives a rat’s ass if you’re presenting your precious new book at the last remaining book store on the planet. That is not a newsworthy event. But if you join forces with a local organization, and you create a servicey type program, you can assemble a newsworthy event that will secure media...


Be Mindful of the Time Hook

October 27, 2011 Leave a Comment
Writers often think that book promotion starts once the book is published. In fact, the book is a dead duck in the water once it’s already come out – with the exception of made-for-media event news hooks, which I will discuss in another post. For effective publicity, you need to start pitching media four to six months before the release date, in...


Top 5 Tips for Establishing & Achieving Your Writing Goals

August 12, 2011 Leave a Comment
There are many different reasons for becoming a freelance writer: Some people turn to it as a career, others as a hobby. Some see it as a primary source of income, others as a supplementary source. The path to take as a freelance writer depends on what you want to accomplish. Establish your writing goals, and learn how to achieve them. 1. Primary Income Whether...


Reflections on Writing for the Media: An Interview with Brad Lemley, Editorial Director of DrWeil.com

August 12, 2011 Leave a Comment
Wondering what it’s like to write for the media? Looking for some dos & don’ts to keep in mind as you enter the fray? Brad Lemley, now Editorial Director of DrWeil.com, shares the benefit of his 15 years of experience freelancing for leading periodicals. When did you first get interested in writing? From the time I was a kid, writing came...


Top 7 Healthy Writing Habits

August 12, 2011 1 comment
Many writers develop injuries from poor structural alignment while working on the computer and talking on the phone. Develop healthy writing habits early on, to set the foundation for a long and happy writing career. 1. Set Up an Ergonomically-Correct Office Before you run out to purchase that beautiful desk in the store window, spend time researching the...


Top 4 Tips for Finding Health Insurance

August 12, 2011 Leave a Comment
There are numerous health & dental care plans available to freelance writers. Here are a few tips on finding the one that’s right for you. 1. Use a Health Insurance Agent Because health insurance agents are independent from insurance providers, they won’t have a hidden agenda of getting you to choose a particular plan. What’s more,...


Get Paid for Different Writing Styles

August 12, 2011 Leave a Comment
An Interview with Mike Chen — Copywriter, Tech Writer, Proofreader, and More From journalistic reporting to technical writing and editing to proofreading, you can get paid for many different writing styles. Discover the possibilities through an interview with Mike Chen, who does it all and does it well. Why do you offer so many different services?...


Manage a Writing Career While Disabled

August 12, 2011 Leave a Comment
Paula Kamen is the author of four published books, several plays, and numerous articles – published in periodicals including The New York Times, The Chicago Tribune, and The Washington Post. For going on two decades, she has struggled with Chronic Daily Headache, which has made freelance writing a tremendous – yet not impossible — challenge. Here...



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About Loolwa

Loolwa KhazzoomLoolwa Khazzoom has worked with leading media outlets, including The New York Times, CNN, Rolling Stone, and ABC News. In addition, she has published two books and has lectured at prestigious venues including Barnard Center for Research on Women, the Simon Wiesenthal Center, and Harvard University. Loolwa is passionate about health, music, dance, multiculturalism, and Judaism.

Marketing and Promotions

Loolwa Khazzoom offers comprehensive media, marketing, and promotions services, including brand and image development, social media management, website development, search engine optimization, writing and editing, public relations management, and book development.